Over the past few weeks, I've been seeing a commercial during the Red Sox games on NESN that had been gnawing at me. You maybe familiar with it. It's that commercial for New Era hats, by Olympia Sports. It has a number of young baseball stars in it, most notably Jonathan Papelbon, Justin Morneau and Robinson Cano (among a host of others).
Every time I'd see it, I would rack my brain trying to figure out where it was shot. There's a brownish building behind the players that really stuck out. I was certain it was shot in Manhattan, but I just couldn't figure out where.
I saw the commercial the other night, and I finally figured out where it was filmed. That brownish building should have been familiar for me, because it was on East 4th Street between Broadway and Lafayette Street. I've seen that building hundreds of thousands of times because it is directly across the street from my beloved former Tower Records store in Greenwich Village, where I worked for over six years.
And then at the very end of the commercial, they show the players from another angle, and in the background I could see my former store with the white coverings that now adorn all the windows. I really felt sad when I finally figured that out.
I still miss Tower Records terribly. I guess I always will.