Count me in the group that hates this trend.
The Brooklyn Cyclones entered into a new partnership with Muncipal Credit Union and they bought the naming rights to their stadium in Coney Island. KeySpan Park will now be known as MCU Park.
I've always hated the idea of ballparks named after some corporation that ponies up the cash for the naming rights. The first time I remember this happening was when Candlestick Park was named 3Com Park, and when a poll was taken in San Francisco about it, something like 40% of the people hated the change. The other 60% REALLY hated the name change. (The irony in that is that the stadium is back to being known as Candlestick Park again.)
Granted the Cyclones park has never been known as a "classic" named park, and was always named after a corporation.
But I did like it when Artie Moreno changed the name of his ballpark in Anaheim to Angel Stadium right after he purchased the Angels, after it was known under various names for years. And I'll never call the Metrodome "Mall of America Field" or whatever the official name is now.
I know it's big money for sports teams to give up their arena's name for some giant corporation, and sometimes it can come back to haunt those involved. Remember when the Houston Astros canceled their agreement with Enron after the scandal hit a few years back?
I'm glad there are still parks that haven't bowed to the pressure and big payday of selling out their name, like Fenway, Wrigley, or Oriole Park. Let's hope those classic "holdouts" never do.